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BISSELL® Kicks Off Deep Cleaning Rental Program

Consumers Tackle Carpet Cleaning and Score with New Commercial Grade Deep Cleaner

GRAND RAPIDS, Mich., September 15, 2010 — This fall Americans will be cheering for the #1 brand in deep cleaning, BISSELL Homecare Inc., as the floorcare leader enters the deep cleaning rental business. Already known for its powerhouse line of cleaning products and machines, BISSELL Rental kicks off with its first commercial-grade deep cleaner for tackling consumers’ dirty and dingy carpets. The deep cleaner, along with accessories and formula, will be available for rental at Lowe’s stores.

“With our new rental program, BISSELL gives consumers another option for deep cleaning, helping to extend the life of their carpets and protect their investment. ” says Jim Krzeminski, executive vice president and chief customer officer for BISSELL. “For the first time, the BISSELL cleaning expertise consumers count on is available in a powerful rental machine.”

The BISSELL Big Green Deep Cleaning Machine™ dominates the league with features other player’s lack.  It is easier to use and outcleans the leading rental carpet cleaner.  Powerful Dirtlifter® Rotating Brushes penetrate carpet fibers to remove deep-down dirt and groom carpet for professional results. Plus, the machine’s Dual Pass cleaning mechanism cleans in both forward and backward motion, making the deep cleaning process faster. Two removable, large-capacity water tanks allow for easy filling and emptying. After cleaning, carpets dry faster than with the leading rental machine – now that’s a winning combination.

For a more thrilling victory, BISSELL Rental is offering a complete line of lifestyle-based, professional-strength, deep cleaning formulas and spot and stain removers -- aimed to meet specific household cleaning needs such as pet messes and high traffic areas -- available for purchase at rental kiosks. To maximize cleaning and reach those hard to clean areas, extra accessories such as a hose and tough stain tool will also be available.

The new rental program will touch down in September at participating stores. Rental costs begin at $24.99 for 24 hours. For rental locations, visit

About BISSELL Homecare, Inc.
A 134-year-old company, Grand Rapids-based BISSELL Homecare, Inc., is the top-selling brand in floorcare appliances in North America with an expanding presence worldwide. As an innovator of cleaning products, BISSELL produces and sells vacuums, sweepers, deep-cleaning machines, bare floor cleaners and cleaning formulas at retail locations across the globe. The company is in its fourth generation of family leadership.

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